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Viewing the 67th Milano Fair through the Economic Crisis Author: chinamotor - Source:CHINAMOTOR     Font size: A A A The EICMA, which is hosted by the ANCMA (Associazione Nazionale Ciclo Motociclo Accessori), is a world famous professional exposition; it is also the only two-wheel vehicle show in the world that has 84 years history and has been successfully held for 66 times; starting from 2007 the EICMA merged its bicycle fair which used to be held in September each year and its motorcycle fair which used to be held in November each year into one professional exposition to make it look bigger and more professional.                                                              An Exceptionally Grand Occasion  As the biggest two-wheel vehicle show in the world, this year's EICMA opened on the 11th of this month; 1,341 brands from 31 countries sent their exhibition teams to the show with their best products and latest technologies. The exhibition area reached 120,000 square metres with over 10,000 visitors coming to see the show; its scale hit the historic high.  This EICMA attracted special attention from the two-wheel vehicle industry because it's held at the time when the economic crisis is not over yet. Judging from the feedbacks of the enterprises and purchasers, this EICMA's effect was a lot better than previously expected. Thousands of purchasers from all over the world expressed that they had found what they came for. The increase in exhibitors can be seen as a symbol of the decrease of negative factors caused by the economic crisis; this makes people full of hope for the upturn of the international market.                             The Chinese Enterprises, Quality & Quantity Increase by Leaps & Bounds  The Chinese exhibiting enterprises formed a unique scene at the show. Many Chinese famous motorcycle producers including Qingqi, Loncin, Jincheng, CFMOTO, Haojin, Sukadi, Xingyue, Meiduo, Wangye, Lingyu and Senke sent their exhibiting teams; over a thousand Chinese exhibitors came to this EICMA; the number of Chinese enterprises and exhibitors that came to the show reached historic high.  The performance of Chinese enterprises at this show was delightful. They got rid of their old way of copying each other and launched their independently developed new products; their exhibition booths were upgraded to the special decorated booths with each covering nearly 100 square metres; their old rough flyers were replaced by the elegant product catalogues. We can see that the Chinese enterprises wished to show their change from the pure trade mode to the brand promotion way of trading.                                             Caring for the Environment, the Green Planet  The highlight of this show was the highly praise of environment protection. The host specially launched the brand new column--green planet and set up special exhibition area for enterprises' electric vehicle products and hybrid power vehicle products. Famous enterprises include Piaggio and Ducati Energia. Suzuki and the Chinese Zongshen Group all launched their brand new electric vehicle products. Motoliv also organised the 'zero emission' Challenge; its participating riders were composed of professional riders, amateur riders and journalist riders from all over the world. The most important point is that all participating vehicles were electric-driven; it's clear that this show made great effort to publicise environment protection. Although Honda and Yamaha these two world famous brands didn't attend this EICMA, the success that this show brought to people is significant. I believe that nothing is more important than confidence for us at this special period of time.                                Market Favours the Large Power Vehicles; Parts Occupy More Shares  Purchasers and visitors at the show all showed their attention to the large power electric vehicles; we heard the news from the organising committee and the persons at many exhibition booths. The receptionists of the CHINA E-VEHICLE magazine expressed that nearly 80% of information consulted by clients were about electric vehicles, the small power products were not favoured. Besides this, the electric bicycles powered by lithium-ion battery are also very popular.  Parts also played a major role on this show. The sales increase of complete motorcycle naturally stimulated the parts market; the parts exhibitors all gained a lot at this show.